CV
Creative Director · Developer · Strategist

CREATIVE THINKER. BUILDER.

I design brands people remember and build the digital experiences that make them come alive. 8 years. 3 continents. One obsession: making things that matter.

01

EXPERIENCE

2022Present
Senior Creative Director
Phantom Studio, London

Led end-to-end brand and digital design for 20+ global clients. Built and managed a 12-person multidisciplinary team. Doubled studio revenue in 18 months.

Brand Strategy Team Leadership Web Design Client Relations
20192022
Lead UI/UX Designer
Figment Digital, Berlin

Designed flagship SaaS products used by 300k+ users. Established the company's first design system. Won the Red Dot Design Award 2021.

Product Design Design Systems Figma User Research
20162019
Front-End Developer & Designer
Freelance, Remote

Solo practice serving early-stage startups and creative agencies across Europe and North America. 40+ projects shipped. 98% repeat client rate.

React HTML/CSS Branding Motion Design
02

SKILLS

// Design & Creative
Brand Identity97%
UI / UX Design94%
Motion & Animation88%
Art Direction92%
// Development
HTML / CSS / JS96%
React / Next.js89%
Webflow / CMS91%
Node.js / APIs75%
// Tools & Software
FigmaAdobe CC FramerWebflow After EffectsBlender VS CodeGit
// Languages
English — Native Spanish — Native French — Conversational German — Basic
03

EDUCATION

2012 — 2016
BA Visual Communication & Design
Royal College of Art, London

First Class Honours. Specialised in interactive media and brand systems. Thesis: "The Psychology of Negative Space in Digital Product Design."

2020
Google UX Design Certificate
Google / Coursera — Remote

Advanced user research methodologies, prototype testing, and accessibility-first design principles for digital products.

2018
Full-Stack JavaScript Bootcamp
Le Wagon, Berlin

Intensive 12-week programme covering React, Node.js, databases, and agile product development. Built 4 full-stack products.

2021
Brand Strategy Masterclass
Wharton Online

Executive-level brand positioning, competitive analysis, and long-term brand equity building for B2B and consumer markets.

04

PROJECTS

Brand Identity
AXIOM FINANCIAL REBRAND

Complete brand overhaul for a $200M wealth management firm. New visual identity, website, and 60+ brand touchpoints deployed in 8 weeks.

View Case Study
Product Design
NOVA SAAS DASHBOARD

Designed the end-to-end UX for a B2B analytics platform serving 80,000+ users. Reduced onboarding time by 62% post-launch.

View Case Study
Web Design & Dev
LUMIÈRE E-COMMERCE

Luxury fashion store built on a custom React front-end. 340% increase in conversion rate within 90 days of launch.

View Case Study
Motion & Campaign
ORION LAUNCH CAMPAIGN

Art directed a multi-platform launch campaign for a Series B startup — including video, OOH, social, and interactive web experience.

View Case Study
05

TESTIMONIALS

Alex doesn't just execute briefs — he makes them better. Every project he touches becomes something we're proud to show the world. He's the best creative partner I've ever worked with.

JM
James Mitchell
CEO, Axiom Financial

The dashboard Alex designed for us reduced customer support tickets by 40%. He thinks like a developer, designs like an artist, and communicates like a strategist. Rare combination.

SP
Sara Patel
CPO, Nova Analytics

Hired Alex on a 3-week timeline. He delivered in two and a half — and the work looked like it took months. Converted us from a one-off client into a loyal long-term partner.

LB
Léa Bernard
Founder, Lumière Paris
06

CONTACT

LET'S
MAKE
SOMETHING.

Open to freelance projects, full-time roles, and creative collaborations. I respond to every message within 24 hours.